Mega Deals worth shouting about bringing value to your doorstep
SPAR, EUROSPAR and ViVO branded stores have kicked off the new year with an all-new Mega Deals campaign for 2026, with deals worth shouting about.
The major money saving initiative, first introduced in 2022 by owners Henderson Group, is returning with an overall investment of £3M into the campaign to drive prices right down.
Mega Deals will see weekly deals delivering deep cut prices on high value products in promotional bursts throughout the year, available in over 500 stores across Northern Ireland.
The first phase of the campaign, which runs until 15th February, offers shoppers value on 12 products, bringing even more opportunity to start the new year stocking up on essential items and family favourites.
Deals available in-store now include multiple half priced high demand products including Branston Baked Beans 410g (4 pack), Kittensoft Bamboo (9 roll) and Sunny Jim Firelighters (80 pack), alongside a number of other deals which include savings of over 1/3, and less than half price items.
Launching just a few weeks after another successful year for the 12 Deals of Christmas campaign wrapped up, Mega Deals continues to deliver value to shoppers on national brands and household essentials when they need it most.
Stephanie Tares, Brand Marketing Manager at Henderson Group which owns SPAR, EUROSPAR and ViVO brands in Northern Ireland commented, “We are committed to bringing value to our shoppers’ doorsteps all year round and our Mega Deals campaign kicking off the new year following 12 Deals of Christmas, allows us to do just that.
“Our overall investment includes high impact marketing to ensure shoppers are the first to know about every deal with an attention-grabbing campaign that is rolling out across TV, out of home advertising, direct mail and social media.
“Phase one ends mid-February, but shoppers should keep their eyes peeled for more Mega Deals to be rolled out throughout the year, with plenty more deals worth shouting about.”
Find out more at www.spar-ni.co.uk/deals.